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Now that most companies have a website, how do you differentiate yourself?

“Users are 1.5 times more attentive when browsing YouTube than when watching TV.” Motorola/GM, November 2009 

At WSI  we recognise the opportunity that video presents in terms of reaching new target markets and  enhancing your brand by delivering your sales message with a cost effective video production.

Video will strengthen customer engagement on your site and, according to Comscore, has a very significant 20% increase on visitor to customer conversion on a website.

YouTube (and other similar sites) is changing the face of the internet. YouTube is actually the second largest search engine on the net (behind Google) and many people now begin their searches on YouTube!

You can now present your ads in video form on YouTube – to an audience who is actually looking for your products and are 1.5 times more attentive than they would be as television viewers.

Video search engine Optimisation

Videos, properly submitted, are 53 times more likely to generate a first page Google ranking than traditional SEO techniques, according to a recent study by Forrester Research. However, many companies are ignoring video SEO altogether, only submitting the pages on which videos reside and not the videos themselves, or submitting their videos to YouTube under the misunderstanding that this will generate SEO benefits.

At WSI we will ensure your Videos are properly optimised to ensure they can be found on the Web

Social Media Works - Video Optimisation with WSIVideo SEO Advantages
Google is pushing video to the top of search results. Results begin to appear in days, and some publishers succeed in getting 25 percent or more of their videos to produce first page results. Search engines can’t find video content on their own, so getting submission right is critical – WSI can make this much easier.

The Unfair Advantages of Video SEO
Although video SEO isn’t dissimilar to traditional SEO, it has two distinct advantages:
First, Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.
Second, there’s a relative dearth of video content available today, and only a small fraction of the content available is properly submitted to search engines for inclusion in the search indexes, making it a gold mine for publishers.

Email: info@totalwsinetsolutions.com