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Internet and Digital Marketing

Build Targeted Website Traffic

Would you advertise Northampton Retirement Packages to Northampton Teens?
Or Northampton Veterinary Services to consumers in Northampton without Pets?

Digital MarketingIt used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. A lot of your advertising budget was wasted.

With the Internet that’s all changed.

Search engine optimisation (SEO) has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.

At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimisation (SEO), Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.

One of our specialties, Pay-Per-Click (PPC) advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.

This is achieved by bidding on specific search terms, or keywords, people use to find things online (garden fences, sales training, women’s shoes, Northampton molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.

PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!

Contact us now for details of our SEO Northampton packages.

Tracy, your WSI Internet Consultant, will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.

We have done this for:

Learn more about Customer Conversion in the final step of our ABCs of Internet Marketing Success.